The Ask

For the eighth and “final” chapter in the Saw film franchise, Jigsaw, Lionsgate wanted to maximize ticket sales at a minimal media cost.

The Work

I was tasked to write and concept multiple pieces of content with specific messaging to appeal to a wide range of audiences. I also wrote this case study that helps tell that story better than any screenshots could.

The Results

Jigsaw went on to murder the competition as the #1 movie at the box office during its opening weekend.

Role: Sr. Copywriter
Agency: Operam Creative
Client: Lionsgate Films
Year: 2017