THE ASK

Universal Pictures needed a new kid-friendly long-form digital series to help build excitement for the release of Jurassic World: Rebirth and to engage the next generation of dinosaur fans.

THE WORK

Drawing inspiration from my love of Survivor, I created and developed a three-part competition series that teamed up young Jurassic World superfans in a slate of dinosaur-inspired challenges. I helped shape every aspect of the experience from the game mechanics and challenge concepts to the prizes, branding, and overall tone of the series. To top it off, we partnered with Audrina Miranda, the youngest star of the film, to host the competition and bring even more authenticity and excitement to the project.

THE RESULTS

The series became the most-viewed original series in the history of the Jurassic World Kids YouTube channel, breaking previous viewership records and driving massive engagement with young fans.

Role: Creative Director / Writer
Agency: Trailer Park Group
Client: Universal Studios
Year: 2025