THE ASK

For years, workplace culture has been shrouded in superficial perks like free snacks and happy hours. Cut to today, where remote work is the new norm and “quiet quitting” is an empowering career move; it’s more important than ever to create a healthy culture through meaningful benefits, and Empyrean needed a campaign to reflect that.

THE WORK

I worked with Empyrean to create a campaign to inspire HR managers and business owners to put life-enriching benefits into their company culture–benefits that empower their employees to BE their best selves, both inside and outside the workplace.

Role: Creative Director, Copy
Agency: Catalyst Marketing
Client: Empyrean
Year: 2022