***IMP AWARD - BEST TAGLINE OF THE YEAR***
Paramount Pictures needed campaign messaging for their end-of-WWII drama Fury that communicated both attitude and story in a single line that would work across multiple mediums. After many rounds and passes they chose WAR NEVER ENDS QUIETLY as the to use on the film’s key art, trailer, and various other international posters.
This was my first ever finish in advertising so I always keep it at the top of my portfolio. I was honored for my work to be acknowledged and nominated by IMP Awards, the go-to database for movie posters.
Role: Freelance Copywriter
Agency: BLT Communications
Client: Sony Pictures
Year: 2014