I worked with A24 to create campaign messaging that would make this violent film feel as fun as possible, while also taking a slight jab at the lack of gun control in the vein of Thank You for Smoking.

WHEN EVERYONE HAS A GUN

NO ONE’S IN CONTROL

A simplified version was used for all print materials.

ALL GUNS. NO CONTROL.

Frontrunners:

EVERYONE HAS A TRIGGER

NO DEAL IS BULLETPROOF

TRUST IS A LOADED GUN

THIS DEAL JUST BACKFIRED

MAKE THE DEAL OR DIE TRYING

STICK TO YOUR GUNS

THIS ISN’T THEIR FIRST LAST STAND

UNLOAD ON SOMEBODY

THEY’RE NOT SHOOTING BLANKD

FIGHT FIRE WITH MORE FIRE

Role: Lead Copywriter
Agency: BOND
Client: StudioCanal
Year: 2016