***IAC AWARD - BEST MOVIE SOCIAL CAMPAIGN***

The Ask

BH Tilt needed a cost-effective campaign for their modestly-budget action flick Upgrade.

The Work

I worked on every facet of this fully-integrated campaign – concepts, writing, strategy – and wrote this case study to help tell the story of what my team and I did to help bring it to life.

The Results

Ultimately, through generating content that stoked conversation and celebrated the fans, we were able to build word-of-mouth that resulted in a record-breaking opening weekend.

Role: Sr. Copywriter
Agency: Operam Creative
Client: Blumhouse
Year: 2018