***GOLDEN TRAILER AWARD WINNER***

THE ASK

20th Century Fox tasked Works ADV with developing OOH wild postings for the coming-of-age (and coming out) film Love, Simon. Works brought me in to help craft messaging and copy aimed at specific states and cities.

THE WORK

I wrote tons (and I mean tons) of billboards that were strategically placed across the country, calling out various cities with the goal of making a personal connection with the movie premise that literally hit close to home.

This was a lot of fun and also extremely challenging. As you can imagine, some cities just don’t have a lot of gay landmarks or verbiage to grasp onto.

I also wrote the social companion pieces to the outdoor series — only this time, instead of cities, the pieces focused on states as a whole.

THE RESULTS

I couldn’t be happier with the way this one came out, as it ended up winning a Golden Trailer Award for best Outdoor Campaign.

Role: Freelance Copywriter
Agency: Works ADV
Client: 20th Century Fox
Year: 2018