THE ASK

SanDisk needed branding and creative for their new line of portable SSDs. Durable, lightweight, with blazing fast speeds and a carabiner loop, this drive was made to move with you and share your world.

THE WORK

I developed strategic messaging and positioning for the entire line of products across multiple mediums that targeted consumers and creatives with an active lifestyle. I concepted this spot to feel as fun and energetic as the target audience themselves, while leaning into the visual language of the internet and modern short-form videos. The campaign also lent itself to various social posts.

Role: Sr. Creative
Agency: ELA
Client: SanDisk
Year: 2020