THE ASK

As the San Diego Zoo Wildlife Alliance continued to evolve, the organization sought a creative partner to help shape the next chapter of its brand. Home to both the San Diego Zoo and the San Diego Zoo Safari Park, the Alliance needed to clearly define the identity of each destination while maintaining a cohesive brand vision rooted in conservation.

The Zoo was positioned as an iconic family destination centered around unforgettable animal encounters, while the Safari Park leaned into expansive landscapes and immersive, interactive experiences. The ultimate goal was to create distinction between the two experiences without losing the shared mission and values that connected them.

THE WORK

During my time at Trailer Park Group, I led and contributed to a wide range of creative initiatives for the Alliance, spanning everything from conservation-focused campaigns and recruitment efforts to radio spots, email marketing, and brand storytelling.

Working across such a diverse mix of deliverables for one of the world’s most recognizable nonprofit conservation organizations was an especially rewarding experience, allowing me to help bring both the brand mission and guest experience to life across multiple touchpoints.

Role: Creative Director
Agency: Trailer Park Group
Client: San Diego Zoo Wildlife Alliance
Year: 2023 - 2025