***GRAND AWARD WINNER***
-The Clio Awards

THE ASK

The first season of Wednesday was a phenomenon and fans couldn’t wait to get more… but with a second season still far on the horizon, Netflix needed a “bridge campaign” to help keep fans engaged and excited in the title.

THE WORK

Timed for the launch of a new Wednesday TikTok channel, my team and I reintroduced Thing as a would-be social influencer, seeking Internet stardom. I concepted, wrote, and guided the creative from concept to finish. Through this custom content, Wednesday fans were able to follow Thing’s journey with sneak peeks of Season 2’s production and hilarious takes on TikTok Trends, including adaptations of GRWM videos, dance collaborations, holiday celebrations, and more. This campaign sparked conversation and love across social and had the legs (or fingers) to keep the Wednesday love up through the launch of Season 2.