THE ASK

Gaming giant SteelSeries was looking to promote their new holey mouse Aerox 3 with ads as unique and colorful as the product itself. Their literal instructions were to “get weird with it.” And get weird we did.

THE WORK

I wrote a plethora of content designed to grab attention and speak to gamers on their own level. The goal was always to sell the mouse without actually selling it. Whether viewers liked, shared, or cringed at the videos, we considered it a solid win.

Role: Sr. Creative / Copywriter
Agency: ELA
Client: SteelSeries
Year: 2021