I worked with HBO to write the trailer and key art copy for Andy Samberg’s sports mockumentary about the doping scandal in professional biking.

WINNING IS IN THEIR BLOOD

AMONG OTHER THINGS

Frontrunners:

IT’S ALL DOWNHILL FROM HERE

THE LEGENDARY RACE THAT CHANGED NOTHING

WINNING IS A HELL OF A DRUG

CHEATING IS A DANGEROUS CYCLE

TESTING POSITIVELY EPIC

THEY’LL TAKE ANYTHING TO WIN

IT’S NOT CHEATING IF EVERYONE’S DOING IT

THE RACE TO END ALL CAREERS

ENHANCE YOUR VICTORY

RACING DOESN’T GET ANY DOPER

IN 1982, EVERYONE WAS RIDING HIGH

THE ULTIMATE TEST OF BLOOD, SWEAT, AND URINE

CHEATING IS IN THEIR BLOOD

VICTORY HAS A PRESCRIPTION

IF YOU’RE NOT CHEATING, YOU’RE NOT TRYING

Role: Lead Copywriter
Agency: BOND
Client: HBO
Year: 2017